SOAR WITH SKYROCKET

THE REALITY

In today’s ultra-competitive market, having the right qualifications and experience simply isn’t enough. Strong relationships and painstakingly-tailored SOQs/proposals are the key to gaining new clients and breaking into new markets.

NEED A BOOST?

What it takes to win today will not necessarily win tomorrow.

Using a disciplined approach to pursuits, Skyrocket works closely with your technical staff to identify project challenges and clearly, concisely communicate the technical approach. Together, we define the team’s strengths, overcome its weaknesses – and redefine what it takes to win.

TAKE FLIGHT

Whether working in concert with or in place of your in-house marketing staff, Skyrocket’s services are tailored to your individual needs.

We are 110% committed to our client’s success from RFQ/RFP issuance, to shortlist, to contract award.

About Skyrocket

Skyrocket is a niche marketing firm engaged in all phases of the pursuit process with a specialization in infrastructure. We are hard-working, fun-loving, results driven-marketing professionals who looove to win.

Unlike most marketers, we work hand-in-hand with engineers and technical staff to bridge the information gap between technical and marketing.

With a firm belief that good is not good enough and that work really can be fun, Skyrocket was founded in 2015 to provide engineering firms with the tools, processes, knowledge and commitment required to win.

To put it simply, all of our services have the potential to result in contract award to our client (and a round of high-fives for us).

THE TEAM

Bonnie Tinsley

President

Skyrocket founder, career A/E/C marketer and trusted advisor

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Bonnie is a career A/E/C marketer with more than a decade of experience helping engineering and architecture firms win publicly-funded projects. She is a strategic thinker and a talented technical writer with a strong grasp on engineering design and construction management processes and terminology.

Her experience includes working with firms varying in size from less than 10 to more than 9,000 staff (including ENR Top 20 engineering firms and small disadvantaged businesses) to pursue the traditional and non-traditional delivery of transportation, environmental, water/wastewater and architectural projects.

Envisioning better, smarter ways to manage the pursuit process, Bonnie founded Skyrocket in 2015. Since, Skyrocket has become a trusted advisor to many firms, consistently giving 110% to each pursuit and delivering services with professionalism, integrity and the client’s best interest in mind.

Little known facts about Bonnie:

She asks for the same thing for her birthday and Christmas each year
When she grows up, she will own a beachfront bar and grill called “Coconuts” that serves a daily food special, rents snorkel gear and sells kitschy souvenirs (location TBD)
Her grandfather was Sam Cooke (who couldn’t carry a tune, but did serve for many years as mayor of Waskom, a small town in East Texas)

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Katie Sanner

Marketing Manager

Process-driven marketing specialist developing targeted strategies and content

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Katie is a marketing and communications specialist with more than a decade of experience in the A/E/C industry. Using a process-driven approach, she combines her skills in professional services marketing and project planning to translate ideas into actionable strategies and superior deliverables.

Katie’s experience includes preparing proposals and presentations for the pursuit of public- and private-sector civil engineering and construction management, survey, subsurface utility engineering, land planning, landscape architecture, and site security projects. She is also experienced in developing marketing strategies, conducting and analyzing brand research, building brand identities and implementing content marketing programs. In addition, Katie has contributed to and authored numerous A/E/C blog posts and industry guides.

Katie uses her strong understanding of the A/E/C industry and exceptional marketing and communication skills to help clients position for future business growth.

Little known facts about Katie:

Her first car was Ruby, a ’69 VW Beetle
She was once a roller girl in the NOVA Roller Derby League (named Ivanna Hittenmauler)
Her great, great Uncle Max designed one of the first cars, the Hertel Runabout (believed to be the first automobile imported to Australia and the first car in Melbourne)

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SERVICES

PURSUIT TRAINING

Pursuit management strategies & best practices
Technical writing for technical staff
Technical writing for marketers
TxDOT forms preparation

SOQ & PROPOSAL DEVELOPMENT

Capture planning
SOQ & proposal management
Technical writing
Draft review
QC review

INTERVIEW PREPARATION

Strategy/SWOT analysis
Presentation storyboarding
Presentation development
Presentation coaching
Practice Q&A

WHAT OUR CLIENTS SAY ABOUT US

“Skyrocket has the commitment to do what it takes to win.”

Howard Holland, PEVice President | Raba Kistner, Inc.

“Bonnie and her team are among the best marketing professionals I have ever worked with. They are incredibly attentive to detail and know how to get the job done.”

Marc Sandhu, PE Project Manager | ARS Engineers, Inc.

“Skyrocket has made a strong impact on reducing our internal marketing workload. They are a seamless extension of our staff and a great mentor to our newer internal marketers.”

Jen EisenbarthProposal Manager | Freese and Nichols, Inc.

“Skyrocket’s industry expertise and technical knowledge have made them irreplaceable when it comes to putting together presentations and SOQs.”

Travis PattonBusiness Development Manager | Shield Engineering Group, PLLC

“Insight and vast experience in our industry truly sets Skyrocket apart from others.”

Brian Enns, PERodriguez Transportation Group, Inc.

REPRESENTATIVE EXPERIENCE

DOT

Texas Department of Transportation
Oklahoma Department of Transportation
Louisiana Department of Transportation & Development
Missouri Department of Transportation
Arkansas State Highway and Transportation Department

TOLL AUTHORITY

North Texas Tollway Authority
Cameron County Regional Mobility Authority
Central Texas Regional Mobility Authority

MUNICIPAL

City of Dallas
City of Fort Worth
City of Arlington
City of Irving
City of Garland
City of McKinney
City of The Colony
City of Plano
City of Carrollton
City of Weatherford
City of Frisco
City of Houston
City of Mesquite
City of Richardson
Dallas Water Utilities
Tarrant Regional Water District

AVIATION

Dallas/Fort Worth International Airport
Dallas Love Field
Houston Airport System

FREIGHT RAIL

BNSF Railway
Union Pacific Railroad
CSX Transportation
Canadian National Railway
Gulf Coast Rail District

READY TO SOAR?

Bonnie Tinsley, President
214.586.0111
[email protected]

Skyrocket Consulting, LLC
408 North Chestnut Street
McKinney, TX 75069